Local Search Optimization

Enhance your findability and online reputation

More than ever before, consumers are turning to the internet to find the services and products they need — 90% of consumers used the internet to research and find local businesses in the last year.

Why does local SEO matter?

A strong local SEO strategy is vital for businesses of all sizes that are trying to make an impact in their industry’s digital landscape. Small businesses, in particular, can no longer rely just on their brick and mortar location or “word of mouth” referrals to attract customers and grow a loyal clientele. At SiteCare, we help improve your local search visibility with local listing optimization, quality citation building, online reputation management, and technical SEO. We also track your local search performance over time so you can track your progress.

Improve search engine visibility

Search engine users rarely navigate beyond the first page of results, so if your business isn’t near the top of the first page, it’s very unlikely that you’ll be noticed. Putting in a little extra effort to optimize your website, social media channels, and online business listings for a local audience can improve your visibility by leaps and bounds.

Get a leg up on your competitors

Are you trying to stand out from your competitors? The vast majority of businesses do the bare minimum to optimize their online presence, which presents a valuable opportunity for you to get ahead and make your mark in your search results.

Monitor your online reputation

More customers than ever are relying on what they read about businesses in user-submitted online review platforms like Yelp and Google. Monitoring your online reputation on these channels allows you to connect with customers and enhance your search engine marketing efforts.

Prove to search engines that you’re relevant

What search engines like Google want more than anything is to yield valuable, relevant results to its users. By keeping your local listings and website up to date with fresh and accurate content, it demonstrates to Google that your business is active.

How We Optimize Your Brand’s
Local Visibility

At SiteCare, we can help you with a variety of local SEO services, including local listing optimization, citation building, online reputation management, and technical on-page SEO strategies. Our local marketing app, Local SEO Booster, comes with easy-to-use local SEO tools that grant you valuable insight and greater control over your local optimization efforts.

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Rank Tracker

Easily check your search engine rankings across Google, Google Maps, Bing, Bing Local, Yahoo!, and Yahoo! Local. Plus, track ranking positions for your desired keywords, and see how you stack up against competitors for the same keywords.

Citation Builder

Citation building increases the number of linked mentions of your site across the web, which boosts your reputation in the eyes of search engines. With Citation Builder, you can watch as we increase your online visibility in popular directories and aggregator sites like Acxiom, Factual, Infogroup, and Neustar.

Citation Tracker

Citation Tracker allows you to analyze the quality of your existing citations and fix discrepancies in your online listing data, like company name, phone number, and address. This ensures that your customers get consistent information about your business across the internet.

Google My Business reports

Get valuable insights about how customers interact with your Google listing — including how they found you and what actions they took next after viewing your listing. Plus, see how your Google listing compares to the listings of competitors who rank for the same keywords and location.

Online Reputation Manager

Monitor and analyze all of your business’ online reviews and star ratings across major online review websites, including Google, Facebook, Yelp, Better Business Bureau, Citysearch, Yellow Pages, InsiderPages, and many others.

Local Search Audit Reports

Analyze your overall local SEO performance with detailed reports on the status of your keyword rankings, linking profile, local business listings, Google My Business profile, online reviews, social media channels, and on-site SEO factors that can affect your rankings.

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User-friendly dashboard

Local SEO Booster’s user-friendly dashboard interface puts you in the driver’s seat of your local SEO campaigns so that you can make smart, informed decisions about the direction of your strategy.

Weekly progress reports

When you’re busy running a business, it can be challenging to constantly stay on top of your marketing efforts. That’s why we keep you in the loop with actionable progress reports sent straight to your email inbox every week.


Local SEO glossary

Aggregator sites

An aggregator site collects and displays content from multiple sites in a single place.


In local SEO, a citation is a reference to a website on another website with important information about a business, such as name, location, and contact information.

Click-through rate (CTR)

Click-through rate describes the percentage of people who see an ad, post, or link and click on it.

Landing page

A landing page is the page a user arrives to after clicking on a business listing, search engine result, or an ad.

Link building

Link building is the strategy of increasing a site’s relevance with Google by acquiring inbound links from other websites.

Google My Business

Google My Business is a free tool which allows businesses to manage their presence and information across Google’s various services.

Postcard verification

Postcard verification is a method for verifying the location of a business on platforms like Bing and Google.

SiteCare’s local SEO experts are here to help

Ready for more search traffic, calls, and in-person visits from local consumers?